We wanted to develop an assortment of clothes that had enough technical function to be used doing most activities but has enough style to look in place when traveling, at work, or out on the town.
Before we launched our company, we quantified our end to end supply chain emissions and invested in carbon reducing projects to offset any unavoidable emissions.
We are taking a slow fashion approach to design, only bringing products to market that fill a gap in what’s out there today and not rushing to meet a season’s sales goals. Photo: @wilclaussen
Finding Innovative Fabrics
We try to incorporate fabrics made from sustainable materials like recycled PET bottles, non-mulesed merino, and sustainable beech trees. And with all products, we invest in carbon reducing projects to have a climate neutral impact across our product line.
Zero Waste is our Target
We look to use materials that come from recycled products, and are working to create a closed loop system to recycle and re-use JOOB products so they are never thrown away.
1% for the Planet
We believe in giving back. That’s why JOOB partners with 1% for the Planet to give one percent of its yearly revenue to the Huron River Watershed Council.
We partnered with Recycle Ann Arbor to have a plastic bag collection bin at JOOB’s Headquarters. Photo: @wilclaussen
When we talk about sustainability, it has to include the people element, and if the people making your product are making a living wage. This is why we chose our Brooklyn, NY and Bangkok, Thailand partners - because they pay well above the minimum wage and help develop the skills of their team members beyond what they are doing today. Photo: @wilclaussen
98% Solar Powered Headquarters
This August, we invested in solar panels on our renovated warehouse – we now get 98% of our power from the sun.