We wanted to develop an assortment of clothes that had enough technical function to be used doing most activities but has enough style to look in place when traveling, at work, or out on the town. Photo: @andyfitts
We are taking a slow fashion approach to design, only bringing products to market that fill a gap in what’s out there today and not rushing to meet a season’s sales goals. Photo: @sterlingptaylor
Re-use, Repair, Recycle, Re-purpose
JOOB's Zero Waste Commitment
We launched our Zero Waste initiative with the goal of having zero JOOB clothes going to landfill - through initiatives of re-use, repair, recycle, and re-purpose.
Before we launched our company, we quantified our end to end supply chain emissions and invested in carbon reducing projects to offset any unavoidable emissions. Climate Neutral is our partner we use to certify our climate neutral status every year.
Finding Innovative Fabrics
We try to incorporate fabrics made from sustainable materials like recycled PET bottles, non-mulesed merino, and sustainable beech trees. And with all products, we invest in carbon reducing projects to have a climate neutral impact across our product line. Photo: @sterlingptaylor
1% for the Planet
We believe in giving back. That’s why JOOB partners with 1% for the Planet to give one percent of its yearly revenue to the Huron River Watershed Council. Photo: @taylormichaelburk
Beyond the Business
Working with local charities and non-profits like Recycle Ann Arbor and Food Gatherers. Photo: @kelley_dodge_
Building Long Term Partners Locally and Globally
When we talk about sustainability, it has to include the people element, and if the people making your product are making a living wage. This is why we chose our Brooklyn, NY and Bangkok, Thailand partners - because they pay well above the minimum wage and help develop the skills of their team members beyond what they are doing today.
Time to Embrace Winter and a New Year
With winter here and a new year staring us in the face, time to set goals, embrace the cold, and get out there, safely. Check out our on sale items and look for some new gear coming your way soon.
The lightest shirt you'll own, made from sustainable beech trees. The go-to summer shirt for all activities. Material Info and Care Instructions: 90% Modal/10% Silk* Hand wash/Machine wash cold water....