JOOB was founded by John Ames, Jr and Nicha Sangiampornpanit, a husband-and-wife team of adventurers and outdoor enthusiasts. Inspired by the advent of sustainable clothing and fair trade initiatives, John and Nicha sought to develop a company that gives back to mother nature, to its employees, and to its partner ecosystem – at the same time as designing stylish yet functional clothes to be used across many activities.
Preserving our planet for future generations is at the very heart of JOOB. Before we even sketched our first t-shirt, we made a commitment to being a 1% for the Planet company. We donate 1% of our sales to environmental non-profits, invest in carbon-reduction projects through South Pole, and use sustainable materials and supply chain practices. Plus, you can frequently find us volunteering at local initiatives to help the environment.
Being a truly eco-conscious company goes beyond using sustainable fabrics, volunteering for local environmental groups, and donating to 1% for the Planet (though these are all initiatives we're proud of). We're taking it a step further by striving to be climate (or carbon) neutral by partnering with South Pole.