• Simple, Elegant Style that Can Go Anywhere

    We wanted to develop an assortment of clothes that had enough technical function to be used doing most activities but has enough style to look in place when traveling, at work, or out on the town.


    100 Tons of CO2

    By partnering with South Pole, we reduced 100 tons of carbon in the atmosphere during our Earth Day Pack giveaway – and that was before we officially launched our digital store. Photo: @cameroncush


    98% Solar Powered Headquarters

    This August, we invested in solar panels on our renovated warehouse – we now get 98% of our power from the sun. Photo: @sterlingptaylor

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    The Triple Bottom Line

    JOOB’s approach to business is to have an equal balance among people, planet, and profit. Photo: @sterlingptaylor


    Zero Waste is our Target

    We look to use materials that come from recycled products, and are working to create a closed loop system to recycle and re-use JOOB products so they are never thrown away. Photo: @wilclaussen


    1% for the Planet

    We believe in giving back. That’s why JOOB partners with 1% for the Planet to give one percent of its yearly revenue to the Huron River Watershed Council.

  • Climate Neutral

    Climate Neutral

    Before we launched our company, we quantified our end to end supply chain emissions and invested in carbon reducing projects to offset any unavoidable emissions. Photo: @wilclaussen

  • Slow Fashion

    We are taking a slow fashion approach to design, only bringing products to market that fill a gap in what’s out there today and not rushing to meet a season’s sales goals. Photo: @wilclaussen

  • Community

    We partnered with Recycle Ann Arbor to have a plastic bag collection bin at JOOB’s Headquarters. Photo: @wilclaussen

  • Fair Trade

    When we talk about sustainability, it has to include the people element, and if the people making your product are making a living wage. This is why we chose our Brooklyn, NY and Bangkok, Thailand partners - because they pay well above the minimum wage and help develop the skills of their team members beyond what they are doing today. Photo: @wilclaussen

  • Finding Innovative Fabrics

    We try to incorporate fabrics made from sustainable materials like recycled PET bottles, non-mulesed merino, and sustainable beech trees. And with all products, we invest in carbon reducing projects to have a climate neutral impact across our product line.