• Clothes for Any Activity

    Sustainable Style

    We wanted to develop an assortment of clothes that had enough technical function to be used doing most activities but has enough style to look in place when traveling, at work, or out on the town. Photo: @taylormichaelburke

  • Targeted Innovation

    Slow Fashion

    We are taking a slow fashion approach to design, only bringing products to market that fill a gap in what’s out there today and not rushing to meet a season’s sales goals. Photo: Aislin Fall

  • Re-use, Repair, Recycle, Re-purpose

    JOOB's Zero Waste Commitment

    We launched our Zero Waste initiative with the goal of having zero JOOB clothes going to landfill - through initiatives of re-use, repair, recycle, and re-purpose. Photo: @aleccbrown

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  • Alternative Energy

    Solar Powered Headquarters

    In August of 2020 we installed solar panels on our HQ building. All of our power used in our HQ in 2020 was coming from the sun, and we ended up with adding power back to the grid. Photo: Aislin Fall

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  • Balanced Business Approach

    The Triple Bottom Line

    We want to lead the efforts to show that businesses that care for the planet, fair trade, and strive to be climate neutral can also be successful financially. Photo: @wilclaussen

  • Measure, Reduce, Offset

    Climate Neutral Certified

    Before we launched our company, we quantified our end to end supply chain emissions and invested in carbon reducing projects to offset any unavoidable emissions. Climate Neutral is our partner we use to certify our climate neutral status every year. Photo: @aislinfall

  • Finding Innovative Fabrics

    We try to incorporate fabrics made from sustainable materials like recycled PET bottles, non-mulesed merino, and sustainable beech trees. And with all products, we invest in carbon reducing projects to have a climate neutral impact across our product line. Photo: @aleccbrown


    1% for the Planet

    We believe in giving back. That’s why JOOB partners with 1% for the Planet to give one percent of its yearly revenue to the Huron River Watershed Council. Photo: @andrewfitts

  • Beyond the Business


    Working with local charities and non-profits like Recycle Ann Arbor and Food Gatherers. Photo: @sterlingptaylor

  • Building Long Term Partners Locally and Globally

    Fair Trade

    When we talk about sustainability, it has to include the people element, and if the people making your product are making a living wage. This is why we chose our Brooklyn, NY and Bangkok, Thailand partners - because they pay well above the minimum wage and help develop the skills of their team members beyond what they are doing today. Photo: @andrewfitts