JOOB was founded by John Ames, Jr and Nicha Sangiampornpanit, a husband-and-wife team of adventurers and outdoor enthusiasts. Inspired by the advent of sustainable clothing and fair trade initiatives, John and Nicha sought to develop a company that gives back to mother nature, to its employees, and to its partner ecosystem – at the same time as designing stylish yet functional clothes to be used across many activities.
Preserving our planet for future generations is at the very heart of JOOB. Before we even sketched our first t-shirt, we made a commitment to being a 1% for the Planet company. We donate 1% of our sales to environmental non-profits, invest in carbon-reduction projects through South Pole, and use sustainable materials and supply chain practices. Plus, you can frequently find us volunteering at local initiatives to help the environment.
Congratulations to Alexandra for winning the JOOB Day Pack! And congrats to all who participated in contributing to our Earth Day sticker giveaway. Your sticker will be shipped out soon, and we are sending $838 to South Pole for them to invest in our carbon-reducing project in Thailand - The Siam Cement Biomass to Energy Project.