• CARBON NEUTRALITY

    100 Tons of CO2

    By partnering with South Pole, we reduced 100 tons of carbon in the atmosphere during our Earth Day Pack giveaway – and that was before we officially launched our digital store. Photo: @cameroncush

  • ENERGY

    98% Solar Powered Headquarters

    This August, we invested in solar panels on our renovated warehouse – we now get 98% of our power from the sun. Photo: @sterlingptaylor

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  • BALANCE

    The Triple Bottom Line

    JOOB’s approach to business is to have an equal balance among people, planet, and profit. Photo: @sterlingptaylor

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  • ENVIRONMENT

    Zero Waste is our Target

    We look to use materials that come from recycled products, and are working to create a closed loop system to recycle and re-use JOOB products so they are never thrown away. Photo: @wilclaussen

  • GIVING BACK

    1% for the Planet

    We believe in giving back. That’s why JOOB partners with 1% for the Planet to give one percent of its yearly revenue to the Huron River Watershed Council.

  • Climate Neutral

    Climate Neutral

    Before we launched our company, we quantified our end to end supply chain emissions and invested in carbon reducing projects to offset any unavoidable emissions. Photo: @wilclaussen

  • Slow Fashion

    We are taking a slow fashion approach to design, only bringing products to market that fill a gap in what’s out there today and not rushing to meet a season’s sales goals. Photo: @wilclaussen

  • Community

    We partnered with Recycle Ann Arbor to have a plastic bag collection bin at JOOB’s Headquarters. Photo: @wilclaussen

  • Fair Trade

    When we talk about sustainability, it has to include the people element, and if the people making your product are making a living wage. This is why we chose our Brooklyn, NY and Bangkok, Thailand partners - because they pay well above the minimum wage and help develop the skills of their team members beyond what they are doing today. Photo: @wilclaussen

  • Finding Innovative Fabrics

    We try to incorporate fabrics made from sustainable materials like recycled PET bottles, non-mulesed merino, and sustainable beech trees. And with all products, we invest in carbon reducing projects to have a climate neutral impact across our product line.

  • Simple, Elegant Style that Can Go Anywhere

    We wanted to develop an assortment of clothes that had enough technical function to be used doing most activities but has enough style to look in place when traveling, at work, or out on the town.



Our Sustainability Partners

We've partnered with several great organizations to ensure we're a truly eco-conscious company. Take a look at them here!

What Folks Are Saying

The Everywhere Shorts are AMAZING. I’ve worn them everyday since I got them, and I don’t plan on taking them off anytime soon. I hike, bike, climb, and relax in them - they have no limits!

Stephen Jones
Tacoma, WA

The Poly Anna tee fit great.  The shape of the shirts fit nice to the body and the extended back side of the shirt I perfect for anyone being active!

Tyler Baker
Ann Arbor, MI

I've been using the pack for commuting via bike to work and I really like it.  The chest and hip straps help the pack hug against my back when riding.  The side access pocket is extremely helpful and the large side pockets for water bottles is great.

Ryan M.
Ann Arbor, MI

I like this backpack because it is really heavy-duty bag.  I can use it in any season and any weather!

Kazumi Mihashi
Tokyo, Japan