JOOB was founded by John Ames, Jr and Nicha Sangiampornpanit, a husband-and-wife team of adventurers and outdoor enthusiasts. Inspired by the advent of sustainable clothing and fair trade initiatives, John and Nicha sought to develop a company that gives back to mother nature, to its employees, and to its partner ecosystem – at the same time as designing stylish yet functional clothes to be used across many activities.
For The Planet
We invest 1% of our revenues in local environmental initiatives through our partner Huron River Watershed Council – and 2% of our revenues in quantifiable carbon reducing projects managed by our partner South Pole. And with all of our clothes we make, we’ll let you know what type of fabric the clothes are made from, where the fabric mills are and what processes they use so that you know how your apparel is being made. Our end-to-end supply chain will be clear for you to see and understand. We won’t be perfect from day one in terms of having everything “green” but will be working on that as a key goal for our company.
Our 2018 Emissions Analysis:
We partnered with South Pole to analyze JOOB’s end to end supply chain and the CO₂ equivalent emissions the company produced throughout 2018. We worked with our suppliers and their suppliers to understand the total footprint for every product, from source to customer delivery. The total emissions was 11.7 tons of CO2 equivalents (tCO2e), so we took a portion of our revenues to invest in one of South Pole’s carbon reducing projects: The Saraburi Biomass to Energy project. Through this investment we were able to retire our carbon emissions for 2018, and we’re excited to receive the climate neutral certificate from South Pole noting this.
We've partnered with South Pole to set 2019 goals for reducing our carbon footprint. Learn more about South Pole here.
1. Warehouse Solar Panels
We've researched with our architect the feasibility of shifting much of our power to solar by adding panels on our roof. The JOOB HQ roof can accommodate 18 panels at most, which we estimate can generate an output of 540 kwH/month or 6,480 kwH/year. The average electrical usage of a small office is 10,000-15,000 kwH/year, so we'll be close to having solar provide most of our power for the new warehouse.
2. Shipping Ground vs. Air.
While our international inbound supply to the cut and sew factories are a combination of ocean/ground and our initial Kickstarter shipments to customer were ground, we'll be monitoring the modes as we plan for shipments in 2019, and offer our customers ground where possible.
3. Sustainable Fabrics
While many of our products are made from sustainable fabrics - merino, umorfil, lyocell, recycled polyester - we have pants and packs that are not made from sustainable fabrics. We'll be looking for suppliers that provide an alternative that provides equal quality and functionality. Our pack designer Stephen Jones is already in China and Thailand starting this search, and we'll be collaborating with Kendor Textiles to see about viable pant fabric alternatives.
4. Advocate for Carbon Reduction
During our initial analysis of JOOB's end to end supply chain, it was clear that many of our partners are at the beginning stages of carbon awareness let alone initiating carbon reducing projects. We will push this conversation along with our partners to ensure they are educated on how best to set up carbon emissions calculations and carbon reducing projects.