Who Are We?
About JOOB
Founded in 2018 from a small studio in Ann Arbor, Michigan, Joob's mission is to do outdoor apparel differently. We believe that:
- Apparel should look good, feel good and be good. You don't have to compromise on design, comfort or values.
- Transparency is good. Know the story behind your apparel and gear. Because we all love stories.
- Buy better. Buy less. You have a choice in what you wear. Each piece we make comes with countless hours of thought that went into the design and craftsmanship.
The world is a wonderful, amazing place. Revel in it. Be Everywhere. We'll see you out there.
Product, People, Planet
At a minimum, we invest 1% of our revenues in both local and global initiatives that support our values. And with all of our clothes we make, we’ll let you know what type of fabric the clothes are made from, where the fabric mills are and what processes they use so that you know how your apparel is being made. Our end-to-end supply chain will be clear for you to see and understand. We won’t be perfect from day one in terms of having everything “green” but will be working on that as a key goal for our company.
BUY BETTER. BUY LESS.
Thoughtfully designed, premium products that stand the test of time.