Founded in 2018 from a small studio in Ann Arbor, Michigan, Joob's mission is to do outdoor apparel differently. We believe that:

- Apparel should look good, feel good and be good. You don't have to compromise on design, comfort or values.

- Transparency is good. Know the story behind your apparel and gear. Because we all love stories.

- Buy better. Buy less. You have a choice in what you wear. Each piece we make comes with countless hours of thought that went into the design and craftsmanship.

The world is a wonderful, amazing place. Revel in it. Be Everywhere. We'll see you out there.