Thanks for Joining the Earth Day Giveaway!
Congratulations to Alexandra for winning the JOOB Day Pack! And congrats to all who participated in contributing to our Earth Day sticker giveaway. Your sticker will be shipped out soon, and we are sending $838 to South Pole for them to invest in our carbon-reducing project in Thailand - The Siam Cement Biomass to Energy Project.

Meet Stephen Jones, Product Designer from Tacoma, WA
Meet Stephen Jones, a product designer and developer based in Tacoma, Washington. Stephen has been helping us develop our Everywhere Day Pack.

Meet Alana Louise Lyons, Illustrator from Austin, TX
Meet Alana Louise Lyons, a talented artist and flyfishing enthusiast from Austin, TX, who is adding her illustration work to our MiiR Camp Cup and eponymous Alana hat.

Lobsters and Sustainability in Maine
JOOB Co-Founders John and Nicha visit Maine and learning best practices in managing a finite resource - lobsters.

Kiribati Part I: Fly Fishing
Part of why I wanted to create an activewear company is because of my love of travel and fly fishing. It's not so much the fishing...