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Meet Alana Louise Lyons, Illustrator from Austin, TX
Get Outside
News
Partners
Product Design
John AmesOct 4, 20180 comments

Meet Alana Louise Lyons, Illustrator from Austin, TX

Meet Alana Louise Lyons, a talented artist and flyfishing enthusiast from Austin, TX, who is adding her illustration work to our MiiR Camp Cup and eponymous Alana hat.
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How to Prevent 26 Billion Pounds of Clothing Going to Landfills
Environment
Sustainability
John AmesSep 24, 20180 comments

How to Prevent 26 Billion Pounds of Clothing Going to Landfills

After learning about how Burberry and other apparel makers have been burning their excess inventory or simply throwing it away, I started to look at the consumer side of things...
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Lobsters and Sustainability in Maine
Get Outside
News
Sustainability
Travel
John AmesSep 17, 20180 comments

Lobsters and Sustainability in Maine

JOOB Co-Founders John and Nicha visit Maine and learning best practices in managing a finite resource - lobsters.
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Apparel Textile Sourcing Show: Sustainable Sourcing
News
Product
Sourcing
Sustainability
John AmesSep 5, 20180 comments

Apparel Textile Sourcing Show: Sustainable Sourcing

On August 20-21st, 2018, I attended the Apparel Textile Sourcing show in Toronto Canada to learn more about environmental and socially responsible textile sourcing, and meet one of our key...
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Kiribati Part I: Fly Fishing
Fly Fishing
Get Outside
Kiribati
Travel
John AmesAug 27, 20180 comments

Kiribati Part I: Fly Fishing

Part of why I wanted to create an activewear company is because of my love of travel and fly fishing.  It's not so much the fishing...
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Why We Started JOOB
Company Vision
News
Startup
John AmesAug 24, 20180 comments

Why We Started JOOB

JOOB is for those who want to put themselves out there. To explore new places, activities, foods to bring with you anywhere adventure takes you.
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